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nike air max 2017 hot sale in uk in this summer
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Scarlett Parkin







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MessaggioInviato: Mer Ago 30, 2017 5:38 am    Oggetto:  nike air max 2017 hot sale in uk in this summer
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was an early representation of Nike sport-style innovation. To explore its future potential for Spring and Fall 2017, NikeWomen designers looked to a material pioneer, Swarovski, and their Crystal Fabric, to creatively embellish and add durability to the Air Max 97. Containing tiny, densely clustered cut and uncut crystals, the fabric offers a gleaming yet gritty appearance, perfect for a new expression of the original’s signature shine. During a trip to the Swarovski headquarters in Wattens, Austria, NikeWomen Color and Material teams received rare access to company archives and learned about the 12 years of research that went into the production and innovative applications

The fabric was then applied through a heat fusing process, without any stitching, that uses precise pattern pieces — varying for each shoe size — to curve around the waves of the 97, including the expanse of the one-piece rand. As the shoe moves, the crystals refract light with a bright, shimmering effect. Released in black for Spring, and now in silver for Fall, the
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with Swarovski crystals marks the first time NikeWomen has used Swarovski crystals on a shoe, as well as the first time Nike has fused precious material onto the Air Max 97. The silver Air Max 97 LX “Swarovski” is available globally, in women’s sizing, starting September 7 at select retailers.

Nike Material Design Director for NikeWomen Sportswear. “We were looking to explore shine and durability in a new and innovative way, and we loved the juxtaposition of the Crystal Fabric’s tough sparkle to reinvent an already iconic shoe. ”The
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with Swarovski crystals then accounts for first time that Nike Women has used Swarovski crystals on a shoe. “Swarovski has a proud heritage of innovation and creative collaboration, ” added Markus Langes-Swarovski, Swarovski Executive Board member. “We were delighted to partner with Nike to create this unique design. The Air Max 97 is a truly iconic 360-degree silhouette that has inspired us to imagine what might happen when speed meets light.

The shoe is inspired in part by Skepta's adopted home of Morocco and in part by the cult classic Air Tuned Max from 1999, a shoe he holds in high regard. A handful of U. K. sneaker stores posted teasers over the weekend for what looked to be a collaborative release between Nike and grime artist Skepta. The shops, and the brand itself, have gone ahead and confirmed that today by unveiling the sneaker, a Skepta x Nike Air Max 97. That was the first shoe I ever saved up money to buy, so I wanted to bring its magic to the 97—the magic that made me first love Air Max when I saw it as a child, " Skepta said of the Air Tuned Max in a piece on the shoe's development via
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